A Sussex based mobile beauty therapist, offering holistic skin treatments, foot care and massage services.
FB Holistics
The Challenge
As a brand new business, FB Holistics needed a complete brand kit to launch their services and gain recognition in a competitive market.
They needed a brand that reflected their core values of always using the best quality products, while also being environmentally conscious and their holistic approach to skincare and wellness.
It needed a professional and authentic feel whilst retaining a friendly personality.
Brand Identity | Brand Assets | Style Guide | Social Media
Staying true to brand values
Working together with Felicity, we created a logo that combined professional sophistication through the use of typography with a softness brought in from the colour palette and icon that showed a caring brand with a conscience.
The plant within the icon is drawn with one continuous line to represent the holistic approach to all of the treatments provided. The plant visual enforces FB Holistics promise to use high quality products that are both good for the customers and the environment. The flower at the top of the plant is shaped like a heart evoking a feeling of care and approachability.
Rooted in nature
Research showed that customers in search of skin treatments place a lot of value on products being natural and free from unnecessary chemicals, and so it was important to reinforce the natural feel across the brand.
We did this by using a colour palette inspired by nature and in particular English gardens, as well as using natural, earthy elements within any photography. The pinks within the colour palette also help to add a softness to the brand.
A social-first launch
It was important to FB Holistics that their brand worked hard for them on social media, a platform where they would get a lot of their bookings. So I created a stamp variation of the logo that would be suited to working at a small scale in a profile image.
A simple style guide was also provided to help give FB Holistics the tools they needed to put the new brand to use, including social media mockups, as well as some printed assets to be used in person such as appointment cards, treatment lists, consultation cards and gift vouchers.
“I love the logo Amy has produced for me - it’s even better than I was hoping for. She managed to create the perfect look with very little direction. I will be using Amy for the rest of my brand assets.”
Felicity - Founder, FB Holistics
Want to see more?
Betterspace
FW Florals
Fancy teaming up?
Ready to discuss a project? Book a discovery call using the form, or if you just fancy a chat send me a message at
hello@twigdesign.co