Betterspace
An AI powered platform that empowers you to make better data-driven decisions for a better workplace.
The challenge
Betterspace had a stunning brand as a foundation, but were in need of some help applying it to their customer touchpoints and gaining exposure for their brand.
This included a full website design, animated explainer and ebook. Which would mean expanding the brand system to be able to be applied in many different mediums, including building on their existing illustration assets.
Illustration | Web design | Animation | Ebook design | Infographic
Although the brand had strong foundations, it was clear that the assets would need expanding to cover the content needed for the website. Working closely with the content and build teams we compiled a list of assets that would be needed, I then worked with the existing illustration style to build out the brand.
As well as adding to the illustrations, I introduced a wider colour palette to make it more workable in digital and print formats.
Expanding the brand
Balancing approachability with expertise
It was important to strike the right balance between the use of photography and illustration across the website.
The illustration style was perfect to create an approachable and trustworthy feel, which is key in a subject matter regarding mental health as this can often be a difficult subject to open up about.
However, this style needed to have photography alongside it to reinforce the knowledge and expertise behind Betterspace, when experts or products were mentioned it was important to show that this was authentic.
Bringing the illustration style to life
Betterspace’s illustration style lent itself perfectly to animation. Working with the client we created a script and storyboard for an animated explainer, to describe in more depth Betterspace’s offering.
Illustrations and animations are often a softer and more relatable way to tackle difficult subjects, without using stereotypical or triggering imagery.
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