Mind
Mind delivers mental health support to those in need. 1 in 4 people have mental health problems, but most don’t get the help they need, and Mind are on a mission to change this.
The Challenge
Mind teamed up with mental health organisations and sport organisations up and down the UK to encourage collaboration. Sport and physical activity have been proven to be great for our mental wellbeing, so forging these connections between organisations working in these areas was important to the success of their initiative.
The team at Mind needed a way to showcase and summarise their work so far, and explain their plans to continue these efforts going forward.
Illustration | Storyboarding | Animation
A team effort
For this project, I teamed up with the brilliant minds at The Saltways to create an animation showcasing the amazing achievements Mind have had through harnessing sport to tackle mental health.
The Saltways’ scriptwriter, Emma, drafted up a script for the video. We then worked together to finalise a storyboard. Once the storyboard was sorted, it was time for me to illustrate the scenes to bring our story to life. Using Mind’s guidelines to steer the style I create a suite of characters and scenes.
Once everything was approved, I got to work and created the final animation above!
Want to see more?
FB Holistics
Deakin & Blue
Fancy teaming up?
Ready to discuss a project? Book a discovery call using the form, or if you just fancy a chat send me a message at
hello@twigdesign.co